The Role of Football Supporters Attachment to The Club
The purpose of this study was to determine the behaviour of football supporters in terms of the trust, satisfaction, commitment and loyalty factors. This research uses the descriptive quantification method. The sample in this study were football club supporters in Surakarta and Yogyakarta. Data were collected using a structured questionnaire on a Likert scale. They were testing the relationship between variables in the hypothesis using Spearman correlation. The results showed that the five variables studied had a positive correlation value, and based on the results obtained were able to confirm that the seven hypotheses proposed based on the conceptual model in the study were accepted.
Ahmed, Zohaib, Muhammad Rizwan, Mukhtar Ahmad, and Misbahul Haq. 2014. “Effect of Brand Trust and Customer Satisfaction on Brand Loyalty in Bahawalpur.” Journal of Sociological Research 5(1): 306–26.
Andreas, Caesar, and Tri Yuniati. 2016. “Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening.” Jurnal Ilmu dan Riset Manajemen (JIRM) 5(5).
Bambang Purwoko, M B A. 2017. “1. Pengaruh KEPUSAN DAN KEPERCAYAAN Terhadap Komitmen Relasional Dan Loyalitas NASABAH BANK MANDIRI SURABAYA.” Economics and Sustainable Development 2(2): 1.
Bansal, Harvir S, P Gregory Irving, and Shirley F Taylor. 2004. “A Three-Component Model of Customer to Service Providers.” Journal of the Academy of marketing Science 32(3): 234–50.
Bastian, Danny Alexander. 2014. “Analisa Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) Ades Pt. Ades Alfindo Putra Setia.” Jurnal Strategi Pemasaran 2(1): 1–9.
Batra, Rajeev, and Indrajit Sinha. 2000. “Consumer-Level Factors Moderating the Success of Private Label Brands.” Journal of retailing 76(2): 175–91.
Belaid, Samy, and Azza Temessek Behi. 2011. “The Role of Attachment in Building Consumer‐brand Relationships: An Empirical Investigation in the Utilitarian Consumption Context.” Journal of Product & Brand Management.
Casper, Jonathan. 2007. “Sport Commitment, Participation Frequency and Purchase Intention Segmentation Based on Age, Gender, Income and Skill Level with US Tennis Participants.” European Sport Management Quarterly 7(3): 269–82.
Correia, Abel, and Sandra Esteves. 2007. “An Exploratory Study of Spectators’ Motivation in Football.” International Journal of Sport Management and Marketing 2(5–6): 572–90.
Darsono, Licen Indahwati. 2017. “Loyalty & Disloyalty: Sebuah Pandangan Komprehensif Dalam Analisa Loyalitas Pelanggan.”
Dholakia, Utpal M. 1997. “An Investigation of Some Determinants of Brand Commitment.” ACR North American Advances.
Fraser, Nicholas, Brad Hill, and Popi Sotiriadou. 2016. “The Effects of Using Pre-Elite Athletes as Brand Endorsers on Purchase Intent and Brand Image.” International Journal of Sport Management and Marketing 16(3–6): 133–51.
Fullerton, Gordon. 2005. “The Impact of Brand Commitment on Loyalty to Retail Service Brands.” Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration 22(2): 97–110.
Funk, Daniel C, Daniel F Mahony, and Lynn L Ridinger. 2002. “Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sports Interest Inventory (SII) to Explain Level of Spectator Support.” Sport Marketing Quarterly 11(1).
Ghafari Ashtiani, P, and A R Eskandary Mehrabady. 2011. “Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty.” Jounal of Marketing Management 6(10): 27–45.
Gurviez, Patricia, and Michaël Korchia. 2002. “Proposition d’une Échelle de Mesure Multidimensionnelle de La Confiance Dans La Marque.” Recherche et Applications en Marketing (French Edition) 17(3): 41–61.
Hapsari, Indria, and Istiqomah Wibowo. 2015. “Fanatisme Dan Agresivitas Suporter Klub Sepak Bola.” Jurnal Psikologi 8(1).
Heilbrunn, Benoît. 2001. “Les Facteurs d’attachement Du Consommateur à La Marque.”
Jacoby, Jacob, and David B Kyner. 1973. “Brand Loyalty vs. Repeat Purchasing Behavior.” Journal of Marketing research 10(1): 1–9.
Jetten, Jolanda, Michael A Hogg, and Barbara-Ann Mullin. 2000. “In-Group Variability and Motivation to Reduce Subjective Uncertainty.” Group Dynamics: Theory, Research, and Practice 4(2): 184.
Kahle, Kathleen M, and Ralph A Walkling. 1996. “The Impact of Industry Classifications on Financial Research.” Journal of financial and quantitative analysis 31(3): 309–35.
Keller, Kevin Lane. 2003. “Brand Synthesis: The Multidimensionality of Brand Knowledge.” Journal of consumer research 29(4): 595–600.
Kim, Seungmo et al. 2008. “An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans.” Sport Marketing Quarterly 17(2): 109.
Kotler, Philip, and Gary Armstrong. 2007. Princípios de Marketing. Pearson Prentice Hall.
Lages, Raquel, Bruno Sousa, and António Azevedo. 2018. “O Posicionamento e a Imagem Em Contextos de Marketing de Destinos Turísticos: Estudo de Caso Aplicado à Cidade de Braga.” European Journal of Applied Business Management, Special Issue: 15–32.
Laksamana, Patria. 2018. “Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry.” International Review of Management and Marketing 8(1): 13–18.
Van Leeuwen, Linda, Shayne Quick, and Kerry Daniel. 2002. “The Sport Spectator Satisfaction Model: A Conceptual Framework for Understanding the Satisfaction of Spectators.” Sport Management Review 5(2): 99–128.
Lin, Hsin-Hui, and Yi-Shun Wang. 2006. “An Examination of the Determinants of Customer Loyalty in Mobile Commerce Contexts.” Information & management 43(3): 271–82.
de Medeiros, Kate, and Robert L Rubinstein. 2016. “Depression and the Performance of Masculinity in a Military Retirement Community.” Men and Masculinities 19(2): 148–66.
Meier, Brian P et al. 2012. “Color in Context: Psychological Context Moderates the Influence of Red on Approach-and Avoidance-Motivated Behavior.” PloS one 7(7): e40333.
Miragaia, Dina Alexandra Marques, João José de Matos Ferreira, and Vanessa Ratten. 2017. “The Strategic Involvement of Stakeholders in the Efficiency of Non-Profit Sport Organisations: From a Perspective of Survival to Sustainability.” BBR. Brazilian Business Review 14: 42–58.
Newman, Barbara M, and Philip R Newman. 2017. Development through Life: A Psychosocial Approach. Cengage Learning.
Park, C Whan et al. 2010. “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.” Journal of marketing 74(6): 1–17.
Park, C Whan, Deborah J MacInnis, and Joseph Priester. 2006. “Beyond Attitudes: Attachment and Consumer Behavior.” Seoul Journal of Business 12.
Ratten, Vanessa. 2016. “The Dynamics of Sport Marketing.” Marketing Intelligence & Planning 34: 162–68.
———. 2018. Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture.
Safitri, Anfa, and Sonny Andrianto. 2015. “Hubungan Antara Kohesivitas Dengan Intensi Perilaku Agresi Pada Suporter Sepak Bola.” Psikis: Jurnal Psikologi Islami 1(2): 11–23.
Seric, Maja, and Irene Gil Saura. 2012. “Research on Integrated Marketing Communications: A Review.” Cuadernos de Administración 25(44): 63–92.
Sierra, Jeremy J, and Shaun McQuitty. 2005. “Service Providers and Customers: Social Exchange Theory and Service Loyalty.” Journal of Services marketing.
Sousa, Bruno, and Isabel Ribeiro. 2018. “City Marketing e Os Eventos: Um Estudo de Caso Aplicado Ao Carnaval de Ovar.” European Journal of Applied Business Management, Special Issue: 73–84.
Stott, Clifford, Geoff Pearson, and Owen West. 2020. “Enabling an Evidence-Based Approach to Policing Football in the UK.” Policing: a journal of policy and practice 14(4): 977–94.
Sulistyan, Riza Bahtiar. 2018. “Kondisi Lingkungan Pekerjaan Sebagai Ukuran Kesetiaan Pada Organisasi.” WIGA: Jurnal Penelitian Ilmu Ekonomi 8(1): 37–44.
Tapp, Alan, and Jeff Clowes. 2002. “From ‘Carefree Casuals’ to ‘Professional Wanderers’: Segmentation Possibilities for Football Supporters.” European Journal of Marketing 36: 1248–69.
Theodorakis, Nicholas D, Athanasios Koustelios, Leigh Robinson, and Achilleas Barlas. 2009. “Moderating Role of Team Identification on the Relationship between Service Quality and Repurchase Intentions among Spectators of Professional Sports.” Managing Service Quality: An International Journal.
Thomson, Matthew, Deborah J MacInnis, and C Whan Park. 2005. “The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands.” Journal of consumer psychology 15(1): 77–91.
Triandewo, Maris Agung, and YUSTINE YUSTINE. 2020. “Pengaruh Kualitas Layanan, Citra Perusahaan Dan Kepercayaan Pada Loyalitas Konsumen.” Jurnal Bisnis dan Akuntansi 22(1): 13–24.
Vieira, Carla Barbosa, and Bruno Sousa. 2020. “The Brand Attachment and Consumer Behaviour in Sports Marketing Contexts: The Case of Football Fans in Portugal.” International Journal of Sport Management and Marketing 20(1–2): 29–46.
Vlachos, Pavlos A, Aristeidis Theotokis, Katerina Pramatari, and Adam Vrechopoulos. 2010. “Consumer‐retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety.” European Journal of Marketing.
Zarkada, Anna K, and Christina Polydorou. 2014. “You Might Be Reputable but Are You ‘Liked’? Orchestrating Corporate Reputation Co-Creation on Facebook.” In Social Media in Strategic Management, Emerald Group Publishing Limited.
Copyright (c) 2022 Muhad Fatoni, Nur Subekti, Zandra Dwanita Widodo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.